Do the terms “social media” and “enterprise” go together? Social media are online sites, places and areas where people talk. They post photos, say snarky things about people, and unveil their lives. The enterprise end of it is companies using those sites to connect with customers, future customers, possible customers, and to put out fires caused by unhappy customers (at least the best sites do – you’d be amazed how many enterprise sites seem to be run by lizards).
There are other sites that don’t fall in those areas of course. Non-profits seem to fall somewhere in the middle – they connect in service ways but often use it simply to ask for donations. Word gets out about those sites fairly quickly.
Today’s piece of advice for enterprise, non-profits, governments, and most anyone else looking to expand their social media presence. To gain the exposure you want (need), hire an expert. Don’t hire from within unless you’re sure they can do what they say they can, don’t hire relatives no matter how many followers they have (yes, I know there are exceptions). Hire – or cultivate – an expert. One who has expertise in exactly what you need done. Now this would seem to be a “duh” piece of advice. We all know this, right? Well, if that’s indeed the case, why do we see so many enterprise sites getting it wrong?