Is this a good time to be in the middle of social media or what?  There are people who don’t have a clue about it and others who are heavily involved with it minute-by-minute. Which are you? Well you obviously aren’t the one with no clue, you are reading this right? So you’re aware of it, know how it can be used, probably are using it to a degree and would seriously like to use it more.  So why aren’t you?

Yes, social media takes time

Yes, social media takes dedication

Yes, social media takes thought

Yes, social media takes imagination.

So does baking a cake.  Get over it and start moving.

Here’s the thing:  business cannot grow on a long-term sustained basis without it. Education cannot connect as well as it should without it. Medicine, law, engineering, you name it, cannot function as well without it.

You’re in the river, like it or not so you may as well enjoy the ride and prosper from it.  Hang on – it’s going to be fast, furious, fun and (done right) fruitful.  Hope you know how to swim…