In the US it’s Thanksgiving Day. The day the country en masse gives thanks for something. Always good, of course, but to whom? Perhaps giving thanks for some generalized, ephemeral, thing isn’t the way to go. Giving thanks for specific things to specific people absolutely. But saying thanks simply to say thanks? May be we should look around, find something specific and say thank you to the person who did it. Thanks for sharing this day with me, this blog with me.
Was recently involved in research for how Gen Y determine preferences of brand websites and brand social media; here are the primary results in order of importance:
1. Design / attractiveness
2. The brand that engages its consumers online
3. What experts say
4. The brand with the better website
5. The brand with a vibrant online community
6. The brand with better SM capability
7. What friends and family say
Interesting to say the least in how some of the preferences seem to be evolving; more to come.