Was recently involved in research for how Gen Y determine preferences of brand websites and brand social media; here are the primary results in order of importance:
1. Design / attractiveness
2. The brand that engages its consumers online
3. What experts say
4. The brand with the better website
5. The brand with a vibrant online community
6. The brand with better SM capability
7. What friends and family say
Interesting to say the least in how some of the preferences seem to be evolving; more to come.
Still Amazed 