Around the world, millions of dollars are spent every day on social media. What is this money spent on? Some of it is spent on social media experts to tell companies what they need to do to increase their presence online. It’s spent on software, hardware, premiums, games, special online events, online content and much, much more.

There is no presence without a social media presence. You can speak with your neighbor or you can speak with millions of neighbors. You can influence a few people or perhaps millions. You can make a little money or possibly make a great deal. Which works best for you?